advocate | Campus Safe Words

TERM: advocate
RISK LEVEL: High

Why It’s Risky

The term “advocate” is closely associated with promoting specific social or political causes, which has drawn scrutiny under conservative-backed education reforms such as Texas Senate Bill 17 and Florida’s Stop W.O.K.E. Act. When used in faculty roles, program descriptions, or student activities, the term may be viewed as signaling an ideological commitment rather than academic objectivity. Public institutions are increasingly expected to maintain neutrality, and identifying someone as an “advocate” can raise concerns about improper use of state resources for political influence.

Common Critiques

Critics argue that labeling individuals as “advocates” implies endorsement of activism or ideological work that may not align with institutional neutrality. The term is often seen as aligned with progressive or DEI-related initiatives and is frequently mentioned in legislative audits or policy reviews targeting perceived bias in higher education. It may also be interpreted as elevating social causes over academic inquiry or civic duty.

When It’s Still Appropriate

“Advocate” may be appropriate in legal or health professions where the term denotes a formal role, such as patient advocate, victim advocate, or legal advocate. It can also be used in historical or political contexts when referring to individuals who took public stands on issues. In such cases, it should be paired with specific duties or contexts to avoid ideological generalization.

Suggested Substitutes

1. Representative (for formal roles in law or service)

2. Support staff or liaison (for institutional roles)

3. Public communicator (for media-facing roles)

4. Counselor or advisor (when applicable in health or education)

5. Policy expert or spokesperson (in government or academic contexts)

Notes:
Avoid using “advocate” in faculty bios, program objectives, or student leadership materials without clear professional or disciplinary grounding. If necessary, clarify that the role involves communication, support, or service rather than political promotion. Emphasizing skill sets or institutional responsibilities helps prevent misinterpretation as partisan endorsement.