diversify | Campus Safe Words

TERM: diversify
RISK LEVEL: high

Definition

“Diversify” refers to the act of increasing variety within a group, program, or system, often by including people from different backgrounds or expanding the range of perspectives or offerings. In higher education, it is frequently used in relation to faculty hiring, student recruitment, curriculum design, or leadership development, typically to signal an intent to broaden demographic or ideological representation.

Why It’s Risky

Although “diversify” is not inherently ideological, it is politically sensitive in states where DEI-related language and identity-based preferences are restricted or banned. Laws such as Texas Senate Bill 17 and Florida’s Stop W.O.K.E. Act prohibit public institutions from promoting race- or identity-conscious practices in employment, admissions, or programming. In these environments, calls to “diversify” faculty, student bodies, or curricula are often interpreted as implying demographic or ideological preferences, raising concerns about viewpoint discrimination and equal treatment. The term may also suggest institutional alignment with social justice frameworks that are currently under legislative challenge.

Common Critiques

Critics argue that the mandate to “diversify” often lacks clear criteria and may prioritize identity categories over qualifications, academic achievement, or viewpoint diversity. In hiring or admissions, the term is sometimes viewed as a euphemism for demographic engineering, leading to questions about fairness and merit. When used in curricular reform, “diversify” may be seen as code for politicizing course content or introducing activism into the classroom. Some conservative policymakers contend that repeated use of the term reflects ideological drift within public institutions, especially when unaccompanied by measurable educational outcomes. Others express concern that efforts to “diversify” panels, leadership teams, or advisory boards may result in the exclusion of equally or more qualified individuals based on group identity. This perception is particularly acute when public funds or positions are involved, prompting legislative review or intervention.

Suggested Substitutes

Broaden participation (in outreach or admissions contexts)
Expand academic representation (in curriculum or speaker selection)
Increase access and opportunity (in recruitment or retention programs)
Strengthen institutional reach (in community partnerships or enrollment strategy)
Attract a wide range of talent (in hiring or leadership searches)

These alternatives emphasize inclusivity, access, and institutional goals without triggering identity-based concerns.

When It May Still Be Appropriate

“Diversify” may be appropriate in academic research, federal grant language, or disciplines where the term is explicitly defined and outcome-based (e.g., economics, public health, or international relations). It is also acceptable in financial or investment contexts unrelated to identity. In public-facing or policy documents, avoid using “diversify” without clearly defined, lawful criteria that align with equal opportunity principles.

NOTES: When discussing variation or inclusion, tie language to mission-driven goals such as academic quality, institutional effectiveness, or legal compliance. Avoid using “diversify” as a standalone directive. Clarify the basis for broadening participation or representation to reduce risk of misinterpretation in politically sensitive environments.