real values | Definition

Understanding Real Values

Real values are the authentic principles that people hold deeply, and that guide their actions and decisions. Unlike professed values, which are what people say they believe in, real values are evident through behavior and choices. They are the core beliefs that genuinely reflect what is important to an individual or a group.

The Difference Between Real and Professed Values

Professed Values

Professed values are the values people claim to hold. These are often expressed in statements, declarations, or mission statements. For example, a company might profess values of sustainability and community engagement.

Real Values

Real values are the principles that are truly upheld in practice. They are demonstrated through consistent behavior and decision-making. Using the same company example, if the company consistently invests in eco-friendly practices and supports local communities, these actions reflect its real values.

The Importance of Real Values

Understanding real values is crucial because they:

1. Guide Behavior: Real values shape how individuals and organizations act in various situations.
2. Influence Decisions: They are the basis for decision-making processes, reflecting what is truly important.
3. Build Trust: Consistency between professed and real values builds trust and credibility with others.
4. Enhance Integrity: Living by real values ensures integrity and authenticity in actions.

Identifying Real Values

Identifying real values involves observing behavior and decisions over time. Here are some ways to uncover real values:

Behavior Analysis

Examine how individuals or organizations behave in different circumstances. Look for patterns in actions, especially in challenging situations, to understand what values are prioritized.

Decision-Making

Analyze the decision-making process. Decisions often reveal what is genuinely important, as real values are reflected in the choices people make.

Resource Allocation

Observe how resources like time, money, and effort are allocated. Real values often dictate where resources are invested.

Examples of Real Values

Real values can vary widely among individuals and organizations. Here are some common examples:

Honesty

A person who values honesty will consistently tell the truth, even when it is difficult. Their real value of honesty is evident through their transparency and integrity in various situations.

Compassion

An organization that values compassion will prioritize the well-being of its employees and customers. This might be reflected in generous employee benefits, support programs, and ethical business practices.

Innovation

A company that truly values innovation will continually invest in research and development, encourage creativity, and support risk-taking. These actions demonstrate a real commitment to innovation.

The Role of Real Values in Organizations

Real values play a significant role in shaping organizational culture and performance. They influence how an organization operates and interacts with stakeholders.

Organizational Culture

Real values form the foundation of organizational culture. They shape the behaviors, attitudes, and practices within the organization. A strong alignment between professed and real values fosters a positive and cohesive culture.

Employee Engagement

Employees are more likely to be engaged and motivated when they see that the organization’s actions align with its professed values. Consistency between professed and real values enhances job satisfaction and loyalty.

Customer Trust

Customers trust organizations that demonstrate integrity by living up to their professed values. Real values build brand loyalty and customer satisfaction, as people prefer to support organizations that align with their own values.

Challenges in Aligning Professed and Real Values

Aligning professed values with real values can be challenging. Here are some common challenges and ways to address them:

Inconsistency

Inconsistencies between professed and real values can occur due to various factors, such as pressure to meet short-term goals or conflicting priorities. Addressing inconsistency requires a commitment to aligning actions with stated values.

Lack of Awareness

Sometimes, individuals or organizations are not fully aware of the gap between their professed and real values. Regular reflection and feedback can help identify and bridge this gap.

External Pressures

External pressures, such as market demands or competitive pressures, can lead to actions that deviate from professed values. Balancing external demands with internal values requires careful consideration and strategic planning.

Strengthening Real Values

Strengthening real values involves continuous effort and commitment. Here are some strategies to reinforce real values:

Regular Reflection

Regularly reflecting on actions and decisions helps individuals and organizations stay aligned with their real values. This can involve self-assessment, feedback from others, and reviewing outcomes.

Clear Communication

Clearly communicating both professed and real values helps ensure that everyone is aware of the principles guiding actions and decisions. This can involve training, discussions, and sharing success stories.

Leading by Example

Leaders play a crucial role in modeling real values. When leaders consistently demonstrate the organization’s values through their actions, they set a standard for others to follow.

Conclusion

Real values are the authentic principles that guide behavior and decision-making. They reflect what is genuinely important to individuals and organizations. Understanding and living by real values is essential for building trust, integrity, and a cohesive culture. By regularly reflecting on actions, clearly communicating values, and leading by example, individuals and organizations can strengthen their commitment to their true principles.